Description of Reason Code
EMV Liability Shit Counterfeit Fraud
Insights from Rules and Regulations
A cardholder claims he or she did not participate in the transaction you processed. A counterfeit EMV-chip card was used in a card-present environment. And one of two things have occurred: The transaction did not take place in a chip-reading terminal; OR [online only] the transaction was chip-initiated. But your card processor didn’t transmit all of the chip data to Visa in the authorization request.
How to Win Reason Code
Provide documentation that the EMV chip was read and that all of its data was transmitted to Visa. Some documentation include: Proof of the terminal being EMV PIN-compliant; AND an imprint or signature that was created by the cardholder. If you already processed credit or a reversal: Provide documentation of the reversal; AND include the transaction amount and the date it was processed.
Transaction Modifiers applicable to Reason Code