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Avoiding the Pitfalls of Ecommerce [INFOGRAPHIC]

Avoiding the Pitfalls of Ecommerce [INFOGRAPHIC]

By on Aug 29, 2013 | 2 comments



The U.S. Bureau of Labor Statistics reports that about sixty percent of start-ups survive up to three years in the competitive world of business, and only thirty-five percent will make it past their 10th year. When it comes to start-up internet businesses, the failure rate is said to be even higher, with a few studies reporting failure rates as high as ninety percent. Some internet-based businesses even fail as quickly as within the first 120 days of operation. The internet is a booming business, and every quarter it is estimated that $43 million is spent in online shopping alone.

So why are so many ecommerce businesses not making the cut? The following infographic illustrates a few key reasons why most ecommerce businesses fail, outlining everything from poor marketing strategies and lack of direction, to mistakes in website design and lazy customer service. It also provides a handful of essential tips that new business owners can use to ensure sustainable start-up success.

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Dennis Wood - CEO

Dennis Wood


Chief Executive Officer

Dennis is our CEO and an expert in chargeback representment. His past experience as CEO of Start-HR, Director of Operations and HR at Fusion-IO, and the Director of Human Capital at vSpring Capital has made him a skilled leader in identifying, securing, and managing talent and opportunity. Click here to meet our team.



  1. Great article! I fond this very interesting and entertaining. It is very informative as it provides handful essential tips for business owners. Following these can be use to ensure sustainable start-up success for business owners. These tips can really help us if we seriously take into consideration. Thanks for sharing.

  2. This is phenominal! You’re right that it’s easy to underestimate the amount of “business” that goes into “internet business.” Nothing can replace the time, energy, and thorough planning that MUST happen in order for an ecommerce business to succeed.

    Leighton Taylor

    September 23, 2013

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